Nairobi, 15th March 2017- The Coca-Cola Company through the East African Franchise, has announced a Kshs. 4 million sponsorship injection towards this year’s edition of the Barclays Kenya Open 2017. Coca-Cola, who has been the official water sponsor of the tournament for 7 years, will this year come on board with Keringet Mineral Water, a member of the Coca-Cola family.
Speaking at the ceremony, Coca-Cola Marketing Manager for Kenya Lucy Odour said, “The Kenya Open Golf Championship is a tournament steeped in rich-history; history that we at The Coca-Cola Company are very proud to be a part of. This marks our seventh year as the official water sponsor of the tournament, however this year we will be coming on-board through Keringet Mineral Water, the newest member of the Coca-Cola Family.”
“By retaining our presence and participation in a premier golfing occasion such as this, Coca-Cola is able to combine the promise of refreshment with a sense of thrill, celebration and passion for the game of Golf,” she continued.” We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day, and through our diverse product offering, are committed to providing consumers with options, “she concluded.
This year marks the 49th edition of the prestigious tournament, which will be held at the Muthaiga Golf Club between the 23rd and 26th of March.
The Kenya Open Golf championship is the oldest and most prestigious golf tournament in East Africa and is a part of the European Challenge Tour. This year’s field will consist of 156 professional golfers from around the globe with 22 local professionals and 6 amateurs.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s
largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.